Brands must build and feed more specific and intimate relationships with consumers. But to offer content that will spark interest and trigger attention it's key to better understand what they're interested in. An advertising campaign can no longer establish itself to consumer without bringing any added-value, entertainement, innovation, or a service. These stories are meant to last and naturally fit in the conversations and digital habits of consumers.
No communication without a strong story, and no story without a comprehensive understanding of the [ever changing] media landscape. The stakes go beyond the choice of the channels. Communication campaigns need to be created taking into account the duplication of devices and [digital] cultures tied to sectors and industries. Understand the usages will allow brands to create and feed communication strategies engaging users on the long run and stand out.
Vision as a stepping stone.
Build meaningful communication strategies goes beyond designing good campaigns.
Brands must rely on consumer insights, consumer journeys and tell stories consumers will experience, emotionnally connect with all across channels to inspire behavior.
Supported by creative concepts we elaborate digital strategies for French and international brands.
We step in early in the process with our clients and organize strategic workshops to identify the needs, the stakes and build a touchpoint strategies to set up an editorial line and a roadmap.
We handle the conception, production, technical development and follow up of the project until completed. Once deployed we optimize, amplify and activate our projects on our clients' channels.
We accompany our clients on a broad spectrum of digital productions: Online advertising operation, brand website, mobile application, community management, e-PR, influence, endorsement...
We produce content to feed our projects: brand content, photo & video shoot, illustration, sound design.
Our expertise relies on 3 skillsets.
First our ability to set up tailormade digital strategies based on an insight.
A high concepting level linked with excellency in execution.
An expertise on the media ensuring agility and reactivity.
The agency is composed of a strong digital native team organized around 3 poles: strategy, creative and project management
Labeled Google partner, the agency relies on exclusive tools to analyse and set up campaigns.
Recognized for our creativity, the agency is regularly awarded:
Cristal Festival, FWA, Prix Stratégies du marketing digital, Vimeo Staff Pick, AWWWARDS, Prix Empreintes, W3 Awards, ISPO, Design Licks.