A worldwide public health cause since 2014, the elimination of hepatitis C has become a public health priority in France since March 2018. The aim is to eliminate this disease by 2025. In France, 75,000 people are unaware that they have hepatitis C, a disease that is contracted through blood and affects everyone. Hepatitis C is known as “silent” because it does not have any symptoms but can develop into cirrhosis or liver cancer if it is not detected in time.
However, nowadays, hepatitis C can be cured in just a few weeks with treatments that are accessible to everyone.
Today, for the first time, the AFEF, supported by the SOS Hepatitis patient association and the Abbvie and Gilead pharmaceutical companies, is taking the floor in order to encourage screening and provide information to the general public and healthcare professionals about hepatitis C, how it is transmitted, and its treatments.
Our idea: To break the silence of this disease by making as much noise as possible about hepatitis C.
#NOISEAGAINSTHEPATITISC, a positive prevention campaign to encourage the French to get tested.
A global campaign:
The campaign is created around three key messages and a unique call to action returning to screening. The campaign’s key messages are the following:
- 75,000 people are unaware that they have hepatitis C
- Hepatitis C affects everyone
- Nowadays, hepatitis C can be cured
The call to action is established in order to encourage people to get tested directly: Hepatitis C can silently destroy your liver. Break the hepatitis C silence. Get yourself tested.
With #NOISEAGAINSTHEPATITISC, the silence surrounding the disease is finally broken and it is exposed to the greatest number of people possible through a comprehensive campaign: Television, press, train station displays, waiting room displays, websites and social networks with hashtags #NOISEAGAINSTHEPATITISC. All of these supports have been developed with the same aim: to raise awareness and encourage screening.