Air France

AFKLM BizTravel - Case

The new, essential business travel hub.

Air France-KLM is a major stakeholder in global air travel and includes passenger air travel, freight, and aircraft maintenance amongst its core activities.

It currently offers its clients a network that covers 320 destinations in 114 countries thanks to its four brands: Air France, KLM Royal Dutch Airlines, Transavia, HOP! and, more recently, Joon. With a fleet of 534 aircraft in operation and 93.4 million passengers transported in 2016, AirFrance-KLM operates up to 2,200 flights a day, mainly from its Paris-Charles de Gaulle and Amsterdam-Schiphol hubs.

Business travel represents a large part of the of the group’s activities and it provides offers and services specifically for business travellers and company departments responsible for managing their employees’ travel.

It therefore needs to be able to offer a new, clear, unified vision to these different target audiences.

We’re creating AFKLM BizTravel, a new ecosystem coming to life through a new identity and its digital portal which promises to reinvent business travel.


The website, a pillar of the B2B ecosystem

Created for business travellers and travel managers, the websites offers user browser paths adapted to the respective experiences of business travel: from organisation, and execution, through to personalised follow-up once the trip has ended.

All offers and services are, therefore, organised around a travel timeline in order to better manage business travellers’ trips.

The portal gathers all of the information and offers from companies that are members of the BlueBiz loyalty programme intended for companies.

Integrated discussion

In order to reward loyalty and continue building a privileged relationship, we’re creating an online area which enables us to promote and address invitations for business clients to exclusive events organised or sponsored by Air France.

Rolled out over all of the brand’s communications media intended for B2B target audiences (press inserts, posters, brochures for travel agents, newsletters, banners, etc.), the new identity for the business market enables consistency to be ensured during discussions about the group’s offers.