Air France-KLM is a major stakeholder in global air travel and includes passenger air travel, freight, and aircraft maintenance amongst its core activities.
It currently offers its clients a network that covers 320 destinations in 114 countries thanks to its four brands: Air France, KLM Royal Dutch Airlines, Transavia, HOP! and, more recently, Joon. With a fleet of 534 aircraft in operation and 93.4 million passengers transported in 2016, AirFrance-KLM operates up to 2,200 flights a day, mainly from its Paris-Charles de Gaulle and Amsterdam-Schiphol hubs.
Business travel represents a large part of the of the group’s activities and it provides offers and services specifically for business travellers and company departments responsible for managing their employees’ travel.
It therefore needs to be able to offer a new, clear, unified vision to these different target audiences.
We’re creating AFKLM BizTravel, a new ecosystem coming to life through a new identity and its digital portal which promises to reinvent business travel.