Cat’s Best is a plant-based cat litter brand from German industrial group Retteinmaier. In recent years, plant-based cat litter has become a more ecological alternative in France to traditional mineral and silica alternatives.
The French spend almost €4.4 million* on their pets every year and the petcare market is growing online (+67% in 2016). It’s therefore vital for Cat’s Best to establish itself as a key player in cats’ well-being against their competitors.
The question is how to increase awareness of the Cat’s Best brand and influence consumer behaviour amongst French citizens.
*Source: Les Échos & Channel Sight 2018
Our objectives? To introduce the brand, its products and build audience loyalty to make Cat’s Best the go-to product for cat owners.
We’ve built a brand strategy around the special bond that unites all cat owners and their pets. An expert cat brand, helping all cat owners focus on the best times they spend with their pets thanks to healthy, economical and effective products. These communications come to life within a constantly-developing online ecosystem built around a Facebook page, the brand’s conversational hub, an Instagram account and a YouTube channel to put the spotlight on the benefits of Cat’s Best products and expertise.
The results? With its product range and expert advice, Cat’s Best has been able to anchor itself in the daily lives of its customers, cat lovers and nature-friendly consumers, making the brand known and convincing web users of its qualities.