Galbani, France's most popular Italian brand of cheese, has embodied the authenticity, excellence, and simplicity of Italian cuisine since 1882. It makes this world of flavours, colours, and smells accessible to all chefs, whether they be amateur or not, by inspiring them on a daily basis.
Within the framework of the redesign of its digital ecosystem, the brand wishes to communicate during the summertime in order to reaffirm its mission: to inspire the French around its country’s cuisine.
The question is how to establish itself as the legitimate benchmark of authentic Italian cuisine and inspire the largest number on a daily basis?
Our observation: The French only have limited knowledge of Italy and its cuisine. For a large majority, Italy consists of the Leaning Tower of Pisa, the Coliseum, spaghetti bolognaise, or a four cheese pizza. Yet authentic Italy incorporates far more than that, and only a true Italian brand can open the door and unveil the real culinary wealth of Italy.
Our idea: To immerse the French in the heart of Italian cuisine through an authentic, light-hearted programme led by Seb Mellia.