Since 1867, the family business Werner & Mertz & Mertz has made a commitment to revolutionize the market for cleaning products. Thanks to Rainett the group offers the first brand of ecological products distributed in supermarkets. For almost 30 years, Rainett has been committed and taken into account health and the environment at every life stage of its products, from their design through to their final use.
The cleaning products market faces 3 main issues:
- The price of the products, often perceived as more expensive
- Doubts about the product's effectiveness
- The real impact of the products on ecology
The brand needed to lift the brakes on the purchase, while modernizing its image and telling its story, to win in this booming market.
To ensure the credibility of its approach and its products, Rainett has obtained numerous certifications relating to environmental protection and sustainable development (ISO 14001, EMAS, Ecolabel, etc.) and has formed partnerships with associations defending commune values (ASEF, Fréquence Grenouille, Surfrider Foundation, Citeo, etc.). Rainett is committed to the Cradle to Cradle approach which promotes a circular economy and requires a product and its packaging to be reusable and to present no hazards to either people or the environment. Rainett became the first brand of household products in Europe to obtain the Cradle to Cradle Gold standard.
Our strategic approach: We have been supporting the brand with its digital strategy since 2016, with different touch points: the Facebook page, the brand's conversational hub, the website, to tell the Rainett's story and Youtube to educate the French to small, environmentally-friendly pacts.
